Monday, December 3, 2007

Astroturfing

Astroturfing is something that has come along with the Web 2.0 craze and many are taking the proper steps to minimize it when possible. Astroturfing is when you make a comment on something or blog on a topic posing as a general consumer when you are anything but. Many corporations have gotten into hot water over this recently including Wal-Mart, who hired a couple to travel across the country and blog nice things about their company and its employees. In the UK, flogging as it is also called, is being legally banned in order to stop the flow of misleading information in the social media realm.


Banned in the UK!

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