Weston Twomey seeks Public Relations career

CONTACT INFORMATION:

Weston J. Twomey (Agency)
St. Edward's University
Public Relations Professional
Email: wtwomey@acad.stedwards.edu
Blog: http://westonj.blogspot.com
Website: http://myweb.stedwards.edu/wtwomey

Weston Twomey seeks Public Relations career

Weston Twomey is trying to find a place to utilize the talents that he has developed through extensive coursework in the social media realm of public relations. He has been exposed to many of the new technologies out there, more specifically those in Web 2.0.

Austin, TX -- December 3, 2007

Vice President, campus Communication Society, Fall 2005 - Fall 2006

Completed introductory public relations course in Spring 2007

Completed advanced social media public relations course in December 2007

Participated in a semester long blogging project in which an academic blog was created and maintained

Created, edited, and linked a podcast through RSS on personal blog

Created, edited, and linked public relations web video on personal blog and YouTube

Created a fully functional website in an emerging technologies class with video and javascript

MULTIMEDIA ELEMENTS:

Download
Public Relations Web Video - Austin is changing...

Download
Second Life Podcast

About Weston Twomey - Weston Twomey is a December 2007 graduate of St. Edward's University with a Bachelor of Arts degree in Communication. His specialization focus was in Media Arts, PR, & Advertising. He has experience leading an on-campus organization with a two and a half year tenure as the Vice President/Recruitment Coordinator of the Communciation Society. He has extensive coursework in all of the communication fields with very recent work in the social media variety. During his last year at St. Edward's, Weston Twomey created two websites as well as posted a podcast and several web videos. He was born and raised in Austin, Texas.

RELATED LINKS

Facebook

Social media networking site.

My Blog
This is my blog.

PureVolume
My favorite social media music networking site.









Technorati Tags:
public relations | social media | emerging technologies | communication

Second Life Podcast

Audio

Social Media Web Video

Facebook Marketing

I came across an article about the Facebook marketing schemes that we discussed in class and found it very interesting. The New York Times article talks about Facebook is using its members as mediums of consumer marketing. If you are logged into the social networking site when you make a purchase from one of its sponsors, then your profile will identify that purchase and announce it in your news feed. Invasion of privacy? Maybe. The reason why Facebook has utilized such a powerful tool is because word of mouth is the most influential weapon that marketers have in reaching their target market. The article closes with the idea that Facebook marketing is successful because you know exactly how old and what gender each user is, making them easier to segment.

Facebook Marketing

Executives on Web 2.0

Many executives are now scrambling to get into the Web 2.0 arena that has become an arms race. Many organizations and individuals have already exploited the beneficial aspects of social media on the internet and numerous others are hanging by their coat tails. A certain blogger has given his opinions on the issue and is saying that corporations are in regret at this point for having joined the club so late in the game. Social media was originally viewed as a guerilla technology that would never make an impact in the mainstream. The one thing that shouldnt have suprised anyone is that consumers have turned to word of mouth by way of the keyboard to figure out what their next great expendature will be.


Executives on Web 2.0 blog

Astroturfing

Astroturfing is something that has come along with the Web 2.0 craze and many are taking the proper steps to minimize it when possible. Astroturfing is when you make a comment on something or blog on a topic posing as a general consumer when you are anything but. Many corporations have gotten into hot water over this recently including Wal-Mart, who hired a couple to travel across the country and blog nice things about their company and its employees. In the UK, flogging as it is also called, is being legally banned in order to stop the flow of misleading information in the social media realm.


Banned in the UK!

McDonald's

I came across this McDonald's article that is really milking what the two guys who made the fake commerical rap video did for them. In case you are unfamiliar with that story, two guys starting freestyle rapping about chicken mcnuggets outside a local McDonald's. The video exploded on YouTube and eventually the fast food chain got their hands on it. The two guys were offered money to make the commerical official and naturally they accepted. The commerical still runs in the New York area and can be found on YouTube using any of the above keywords as search queries. Anyways, McDonald's started a promotional event that will crown a winner of the create-your-own McDonald's commerical talent search. This time the commerical is supposed to be marketing the new chicken snack wrap and will be featured on YouTube's home page for a full day. It sounds like McDonald's is taking full advantage of a tactic that many companies still haven't gotten on board with. I guarantee that in 6 months to one year however, you will see more of these types of techniques. One example that actually went bad was the Chevy Tahoe make your own commerical campaign. The mistake that Chevy made though was that they chose the setup poorly, offering already existing video footage to be compiled into one episode that the creator organized. It looks like McDonald's has capitalized on the two rappers' improvement on that idea.
--westonJ OUT
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