I came across this McDonald's article that is really milking what the two guys who made the fake commerical rap video did for them. In case you are unfamiliar with that story, two guys starting freestyle rapping about chicken mcnuggets outside a local McDonald's. The video exploded on YouTube and eventually the fast food chain got their hands on it. The two guys were offered money to make the commerical official and naturally they accepted. The commerical still runs in the New York area and can be found on YouTube using any of the above keywords as search queries. Anyways, McDonald's started a promotional event that will crown a winner of the create-your-own McDonald's commerical talent search. This time the commerical is supposed to be marketing the new chicken snack wrap and will be featured on YouTube's home page for a full day. It sounds like McDonald's is taking full advantage of a tactic that many companies still haven't gotten on board with. I guarantee that in 6 months to one year however, you will see more of these types of techniques. One example that actually went bad was the Chevy Tahoe make your own commerical campaign. The mistake that Chevy made though was that they chose the setup poorly, offering already existing video footage to be compiled into one episode that the creator organized. It looks like McDonald's has capitalized on the two rappers' improvement on that idea.
--westonJ OUT
http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=54813
1 comment:
I think that this was really smart of Mcdonald's to capitalize on the success of the commercial. It is not often that a major company stumbles on something that unique and original. They should keep playing it until people get tired of it. The commercial was catchy and does make you keep Mcdonald's in your head.
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