Facebook Marketing

I came across an article about the Facebook marketing schemes that we discussed in class and found it very interesting. The New York Times article talks about Facebook is using its members as mediums of consumer marketing. If you are logged into the social networking site when you make a purchase from one of its sponsors, then your profile will identify that purchase and announce it in your news feed. Invasion of privacy? Maybe. The reason why Facebook has utilized such a powerful tool is because word of mouth is the most influential weapon that marketers have in reaching their target market. The article closes with the idea that Facebook marketing is successful because you know exactly how old and what gender each user is, making them easier to segment.

Facebook Marketing