Jango

Jango.com, a brand new social networking website, is something that everyone out there is going to have soon. It basically combines the convenience of iTunes, Amazon.com, your car radio, and Facebook.com all into one. You can log into the site once you register and start listening to live music feeds. If you like a particular song you can immediately link to purchase it via mp3. This is a completely free service and I literally just registered for it. So for all of you out there who have deleted your MySpace and are starting to get annoyed even by Facebook with all of the daily updated cluttering widgets you have to get past, this site may be for you. So go ahead and consolidate your social networking into one site, or at least give this one a shot. Jango.com is the future craze so get on it before everyone else does!
--westonJ OUT

PRX Builder

PRX Builder has just announced that YOU can have an image on the Reuter's Times Sqaure billboard! This was amazing to me that at the low rate of $299, any average Joe can throw something up on the legendary Times Square advertising block. This does include the image on the billboard as well as, feature space in the LA Times, Yahoo!, and ABC television affiliates. You can have up to 100 characters for a headline on the image and it receives 15 seconds of air time on the billboard. If I was any kind of a public relations representative or advertising designer, I would want my message involved in this. I thought that you had to be a giant corporation to get that sort of outdoor adspace but apparently not. This is a great opportunity for independents to receive some quality PR at a very cheap rate for what you get. The website also mentions that it is displayed during rush hour! What more could you ask?! I would be willing to bet that you could'nt even talk to the advertising companies that run the billboards on Sunset Boulevard for that price. Anyways I just thought I would throw that out there because it is such a ridiculous opportunity.
--westonJ OUT

Social Media Release

SocialMediaRelease.org is a site that is illustrating the various new social media technologies out there today. It offers an array of opinions from the site's numerous writers/bloggers on how you can get on the social media bandwagon. I personally enjoyed visiting this site because it links several social networking tools that you can start using immediately. For instance, the front page gives you a link to Google groups within this first paragraph. Google groups is a place where anyone can go and discuss a topic on a comment board. Up until I just looked at it, I had no idea about this function of Google as they don't link it from search engine's home page. Something like this could be useful to me when looking for information on a topic and not wanting to read a generic desciption. Anyways this is just one utility that socialmediarelease.org makes available to it's visitors and I will continue to access this site for all the cutting edge updates in the technological public relations realm. westonJ OUT.

In-Class Blog Assignment

IKEA's new branding campaign is using social media by creating a very hip, very 21st century slogan, "Home is the Most Important Place in the World." And they are actually utilizing the social media by combining that slogan with free internet broadcasting on YouTube and other media outlets. This spot invokes a certain emotion into the viewer that makes you feel are warm and cozy about IKEA. I personally felt like going out and buying a futon after my previous interest in IKEA was intensified by this extremely clever placement. The IKEA television spot is obeying the guidelines that Solis has thrown out there. LIke he says, audiences are becoming more and more difficult to latch onto physically, or traditionally. Audiences must now be targeted where you know where to find them; social media pipelines. It was inevitable that marketing would soon become a hybrid cooperation of all technological mediums. The UK version of the "home" theme is a more definiite, tangible description of what IKEA is trying to say that the home is. To be honest they both invoke a high level of sentiment within myself in completely different ways. With IKEA, I feel like I have to go out and support this because the company and its products can help me to attain that feeling. The UK version doesnt so much even make me think about the organization or what they do but instantly creates that feeling for me.
--westonj OUT

Test Post

Hey whats up everyone, this is my test post just to see if this thing works. I have never posted to a blog before but I guess this is a great time to try it out!